You log into your LinkedIn profile and see the long list of people who have viewed your profile in the last 90 days. Great all that work on your profile is paying off. Now what? If you have a paid Premium membership, you can also see the details on how they found you including what search terms were used. While all this information is valuable and helps to make sure your profile is attracting the attention it deserves, how else can this information be turned into a job opportunity or build your network of contacts?
Expert resume writer and job search strategist, Don Goodman, offers these tips:
If your profile views are on the decline, it’s time to freshen it up with updates.
Updating your LinkedIn profile can help boost its visibility to show up higher in search results, particularly when you refresh your Summary. Goodman says other ways you can increase your profile views include being active in Groups, sharing/publishing posts, and posting status updates. It’s always beneficial to post and share valuable content.
If you’ve already applied for a job and see someone from the employer has viewed your profile, reach out to them.
It’s a good sign to see employer contacts and recruiters viewing your profile because it’s indication that you have something that has caught their eye that makes it worthwhile to take a look around your profile says Goodman. Take the initiative and follow up with the contact.
If you’ve applied for a job, but haven’t seen anyone from the employer view your profile, go find the appropriate employer contact profiles to view.
When no one from the employer views your profile after you’ve applied for a job, it may help to locate the hiring manager, recruiter, or head of the department you’re interested in on LinkedIn. Go in and look at their profile. When they see you’ve shown interest to look at their profile, Goodman says it will usually prompt them to look at your profile. Doing this before applying for the position can be particularly helpful because it will give you a better understanding of the individual and you can tailor your information to their interests.
At the very least, use it to expand your network of connections of valuable contacts.
The ‘How You Rank’ tab that sits next to ‘Who’s Viewed Your Profile’ can help you see valuable contacts and which individuals have the greatest visibility on LinkedIn. If the individual happens to be from the same industry, don’t be afraid to reach out and introduce yourself and ask for advice.
Also review the way they position themselves on LinkedIn to help you more effectively position yourself—look at common keywords and terms they use as well as how they present their information.